The Comfortel Story

Salon furniture & equipment that inspires creativity

Comfortel, committed to providing visionary furniture and equipment that help salon professionals create beautiful results, proudly introduces the latest hairdressing and beauty furniture and equipment that will define the future of salons, giving you the salon space you love.

 

Comfortel offers trendsetting designs in hairdressing furniture, including salon chairs, wash lounges, barbers’ chairs, trolleys, stools, and mirrors. These essential pieces partner with you in unleashing your creativity and setting you apart from the rest.

 

Alongside salon furniture, we provide exciting salon tools and equipment. Explore our hair-repellent wheels for salon stools and trolleys, along with the one-of-a-kind Comfortel Mova Salon Trolley featuring built-in power. Experience efficient brush cleaning with our salon wonder tool– the Comfortel Presto Brush Cleaner– capable of cleaning your brushes in seconds. For colourists, discover our 24*7 automatic foil dispenser, perfectly cutting and folding foils with a single touch of a button.

 

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For the beauty salons, day spas and clinics we supply superior and well-engineered designs including treatment tables, beauty beds, brow and lash salon chairs, facial machines,  pedicure spas and beauty equipment that allows you to offer the latest beauty treatments available.

 

For over 25 years, Comfortel has been supplying premium salon furniture and equipment to salons in New Zealand. From industry leaders to cutting-edge salons, both small and large, they have relied on Comfortel for the most innovative and modern approach to salon equipment and furniture.

 

With a display showroom in Auckland, New Zealand, make sure you pop in to pick-up the new Comfortel ‘Look Book’ of Furniture Collections for Hair and Beauty with the latest in salon furniture and equipment for your salon!

 

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Comfortel, helping you design an inspiring salon space that frees your creativity.

Our History

1 2023
Salons love Sand + Expanding Borders
Reflecting evolving salon trends, we introduced ‘Sand’ to our furniture colour range, marking a serene turn in aesthetics. We expand into the DACH region, pairing our entry into Germany, Austria, and Switzerland with the launch of our most comprehensive LookBook yet, filled with innovative salon space ideas.
2 2022
Chuffed to bits! Hello UK
Comfortel launches in the UK, debuting at our first UK Tradeshow – Salon International 2022. Our first Display Showroom opens in Manchester, with a dedicated warehouse ready to ship to salons in the UK. A new UK website is launched that allows salons to shop and browse online.
3 2020-21
Comfortel Goes Global
Comfortel global journey begins outside Australasia and expands internationally. Our salon furniture is now available in Europe, USA & Canada. With local distribution & warehouses within these regions, new websites are launched for these markets that allows salons to shop and browse online.
4 2019
The Inspiration Guide
Comfortel’s 2019 Lookbook is filled with heaps of salon inspiration to inspire your salon spaces.  With the success of our popular Tan textured upholstery, we launch new colours including Blush & Sage Green.
5 2018
Designed for Salons
Comfortel debuts 2 new signature products ‘ComfortelMova’ & ‘ComfortelPresto’ in Italy to the international hairdressing industry. Along with new Hair Salon Collections, new Beauty Collections are added to the product range. We start our Pinterest Page to inspire salon interior design looks.
6 2017
Create The Salon Space You Love
Comfortel continue helping salons create the space they love by introducing new salon interior looks including the popular ‘Natural Scandi’ Collection. We embark on a new International opportunity and open a showroom in Singapore.  We begin our #Instasalon on Instagram.
7 2016
Inspiring Creativity
Comfortel introduces their NEW hairdressing furniture collections and LOOKBOOK that inspires creativity through updated salon looks and new design pieces to add to your salon space. With a new look, Comfortel re-located to 2 new, bigger showrooms in Queensland and Auckland.
8 2015
Picture Perfect
Our products remain popular amongst salons across Australia and New Zealand. Comfortel start the journey of to expand their product design team and marketing team, ready for launch in 2016 new branding campaign. We are introduced to the world of social and join Facebook.
9 2014
Salon Inspired
We really celebrated the hairdresser in 2014, dedicating salon looks from our customers as inspiration for our catalogue campaign.
10 2013
TheHAIRapy & BEAUTify
The first split catalogue that really embraced our beauty category. This allowed us to go into more detail and tell our customers a more technical side of our products.
We introduce a Day Spa Category and expand our beauty equipment with more facial treatment options including more IPL and Microdermabrasion options.
11 2012
Everything Hair & Beauty
A kaleidoscope of products, 2012 really celebrated changes in the business, with the introduction of tanning and hair accessories added to the Comfortel portfolio. Our QLD manager was proudly awarded AHFA Rep of the Year
12 2011
Your furniture specialists
The Designer Range is introduced becoming one of our most popular products lines to date.
Customers were wowed by the new level of comfort and design. We re-locate our South Australian Showroom, to a bigger space in Allenby Gardens.
13 2010
Dare to Create
We pay tribute by allowing our customers to ‘Dare to create a salon space where the art of beauty will flourish’ We expand our showroom in New Zealand to a bigger space in Onehunga, Auckland.
14 2009
Salon in your hands
Along with the introduction of many more products to our range, Comfortel Head office move to a bigger premises in Clayton South, Victoria.
15 2008
Eternal Elegance
Elegance was the inspiration of this catalogue with our campaign featuring Miss Universe Australia 2007.

We expand our electrical range and include the 24*7 Electric Foil machine and the Salon Vac, which have become staples within the industry.

16 2007
Urban Jungle
Our products enjoyed the urban escape as part of our new campaign. We meet the Dana chair, a testament that simple, classic designs last through the years. Our popular stainless steel Lockable and Designers trolleys become a must have for salons!
17 2006
Beachside Creativity
This year we celebrated Australian culture for the yearly campaign and took our products for a swim, literally. We introduced the innovative ‘Spa Jet’, which during photography session, floated away in the Mornington Peninsula.
18 2005
Dark Details
To show how comfortable our products really are, we introduced the user in this years campaign. New styles of chairs were introduced including Barber Chairs. We expanded to open a showroom in South Australia.
19 2004
Comfortel: The Red Square
The Comfortel ‘signature red was created and become the Comfortel brand mark for the next 12 years. Comfortel expanded internationally to open a showroom in Penrose, New Zealand.
20 2003
Quality & Detail
Up close and personal. The ‘Helena’ salon chair was featured in the Comfortel range. One of most popular designs to date, still seen in many high profile salons.
21 2002
Range Expansions
We looked beyond furniture and extended into equipment. This included electrical items, trolleys, manicure and pedicure.
22 2001
Quality Made Affordable
This is the year Comfortel went beyond hairdressing and introduced beauty products for beauty salons and clinics including beauty beds, treatment tables and stools.
23 2000
Comfortable Comfortel
We introduce our very first campaign catalogue. Ready for a new challenge, Comfortel expands to Queensland. The range extended to offer more styles to the hairdressing industry including stools and more chair designs to give salon new options.
24 1999
Specialists in comfortable and stylish furniture
An industry revolution, the ‘Futura’ took us nationally. With a range of 5 chairs and 5 washlounges, Comfortel opened showrooms in New South Wales and Western Australia.
25 1997/98
The Future in Hairdressing chairs never looked or felt more Comfortable.
Comfortel begins its adventures in Victoria Australia in 1997, and introduces the first electric reclining shampoo washlounge to the hairdressing industry.

We called her – Futura! It represented the future of our products as innovators within the industry.

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Inspiring Creativity within salons

Our Philosophy

Enabling our customers to create with pride is the core value of Comfortel and determines the way product is designed, selected and introduced within our range. A clear understanding of our customers needs ensures that the integrity of our products are creative and innovative and are backed with knowledge of the industry that elevates both the end users experience and salon success.

 

Comfortels Enable to Create approach is about helping salon professionals create beautiful results by giving them the tools to unleash their creativity.

 

We strive to design visionary products that define the future of salon spaces. We stand for creativity, independent thinking, accessibility and are very attuned to the feelings and need of our customers. With this, we will give our customers tools to inspire and create with pride.

The Pillars of our Brand

Comfortel is an independent thinking, visionary brand with femininity. Our four brand values pillars are reflected in everything Comfortel does: From product design, sourcing and manufacturing to showroom experience and customer service.

 

Comfortel is VISIONARY DESIGN
Offering designs and products that enable our customers to create and unleash their creativity and excel in business.

 

Comfortel is TRENDSETTING & INSPIRATION
Defining future salon spaces. Designs and products that inspire and enables our customers to create beautiful results with pride.

 

Comfortel is CONSIDERATE & QUALITY
Attuned to the needs and feelings of our customers, we make decisions to better their experience, with quality and function a must in every product.

 

Comfortel is VALUE
Our products represent value when we create inspiring products where design is visionary and quality is habit. Its a greater outcome for our customers.

#instasalon

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